HOW AN ICONIC MEN’S COLOGNE LOOKS TO THE FUTURE

Giorgio Armani’s first intuition for the ACQUA DI GIÒ men’s cologne was born 25 years ago with a singular inspiration: Pantelleria, a wild, rugged island hewn from volcanic rock that lies between Sicily and Africa. This arresting landscape is defined by light, air, and water—an island with a luminous Italian soul. While visiting the island, Giorgio Armani was captivated by the sea, and imagined capturing the enormity of its intense energy within a masculine fragrance. Thus he created a fresh scent that embodies Pantelleria’s bracing intensity and extraordinary luminosity, the purity of the air, and the indescribable freshness that the marine landscape radiates.

ACQUA DI GIÒ encapsulates the very essence of the sea in a bottle. With its salty, fresh scent, ACQUA DI GIÒ has since its creation been a pioneer in perfumery, conjuring the musky brine of brackish waves. ACQUA DI GIÒ is defined by its signature marine notes, a blend that has established the fresh fragrance as a classic in the scope of men’s cologne. An aquatic freshness stems from bergamot and neroli, while woody notes, embodied by cedar wood and patchouli, create ACQUA DI GIÒ’s intense, masculine fragrance. Evoking sun-warmed skin slicked with saltwater, the cologne unites water and light. It embodies an uplifting strength and a conscious masculinity.

The iconic ACQUA DI GIÒ bottle evokes strength and simplicity. Giorgio Armani’s architectural design for the bottle contrasts clean lines and rounded edges, and its translucent look recalls a vessel shaped by the waves and polished by the sand.

The ACQUA DI GIÒ aesthetic conveys an iconic masculinity, which has been reinterpreted over the years by some of the world’s greatest photographers, among them Herb Ritts, Peter Lindbergh, Bruce Weber, and Matthew Brookes.

The ultimate scent incarnation of a conscious and confident masculinity, ACQUA DI GIÒ cologne is emblematic of a man who is on a quest for harmony between the world and the self, a balancing of both body and soul. Then, as now, ACQUA DI GIÒ evokes a forward-looking and liberated vision of masculinity, a man connected to his environment and his own emotions. The fresh fragrance of ACQUA DI GIÒ represents a return to essential values, pioneered by Giorgio Armani.

Giorgio Armani’s envisioning of ACQUA DI GIÒ led to an unprecedented success in the world of men’s cologne, inciting global resonance. Today, one bottle of ACQUA DI GIÒ is sold every five seconds.