ACQUA FOR LIFE: THE POWER OF WATER

Acqua for Life was born from a philosophy as simple as it is fundamental: that water is one of the most important elements in nature, as it creates life and empowers individuals. Yet 1 in 10 people globally do not have access to clean water close to their home.

Water is perhaps the element that I feel closest to. For me, water represents life and regeneration, but also calmness and serenity. Access to clean water is undoubtedly one of the greatest challenges in the 21st century

Giorgio Armani

ESSENTIAL ELEMENT

Acqua for Life, Armani's global water initiative focusing on universal access to drinking water in water-scarce regions, launched in 2010—the same year that the United Nations recognized the right to water and sanitation as a human right. As of today, Acqua for Life has invested more than 14 million euros in water projects worldwide and provided access to safe water to over 590,000 people in 23 countries across three continents.​ By 2030 the initiative aims to be a source of clean water for 1 million people.

Acqua for Life starts 2023 with two new projects in Zambia and Bangladesh.

Discover sustainable Armani fragrances. These sustainable fragrances encompass natural ingredients and are harvested through solidarity programs when possible, guaranteeing decent working conditions and fair prices for farmers as well as access to clean water and other primary community needs. Packaged in refillable perfume bottles, consumers can consciously reduce their use of plastic, glass, paper, and metal.