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A collective of new-generation talents celebrating Armani beauty values

13 February 2023


Meet GEN A: Maude Apatow, Isabela Merced, Camila Mendes, Lili Reinhart, Jonathan Daviss, Michael Evans Behling, Lukas Gage and Chase Stokes. This next generation of mindful beauty enthusiasts believe in individuality, simplicity, and authenticity, and each member has a unique connection to Armani beauty. Some were first introduced to the iconic Giorgio Armani Luminous Silk Foundation by their makeup artist. Others connected with Armani as their first designer fragrance experience.

I’ve been using Luminous Silk since my makeup artist introduced it to me on set. There’s no better foundation, and I love its buildable coverage

Camila Mendes.
Gen A member

GEN A communities

Each GEN A member will invite their communities to follow their Armani beauty’s experiences, including their attendance at the Venice Film Festival (where Armani is the main beauty sponsor for the 6th year) and to Armani fashion shows. GEN A is a natural extension of the long standing relationship the brand has with the world of filmmaking, and comes as a celebration of Giorgio Armani’s life-long love of the cinema.

They will also join forces to raise awareness about water scarcity and Armani’s Acqua for Life, the brand longstanding initiative that aims to bring clean water to people in water scarce regions.

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