UNVEILING
" L’EXPOSITION "

What goes into the creation of the Armani/Privé unisex fragrances? Each of these luxury fragrances represent an accomplished work of art, an olfactory alchemy of uncompromising perfection. Giorgio Armani unveiled the first Armani/Privé Haute Fragrances in 2004 to capture the spirit of his Haute Couture collections. Since then, these fragrances fuse the precision of bespoke design with the transporting power of creativity. Each collection conveys emotion, freedom, and intimacy, while offering a rich olfactory interpretation of Giorgio Armani’s inspirations.

Les Eaux fragrances are presented amidst a tranquil paper-sculpted garden, brought to life via colorful light projections. One by one, the different fresh fragrances and their ingredients are unveiled, culminating in a powerful interpretation of nature from global locales.

La Collection, the original unisex fragrances from the Armani/Privé fragrance collection, are modern and refined reinterpretations of legendary perfumery ingredients. The preciousness of amber, leather, and incense are contained in a minimalist room that interprets the ingredients’ essential elegance. Iconic odes to these second-skin fragrances, semi-translucent monoliths suspend the precious ingredients in space and time.

Inspired by the Middle Eastern folk tales collected in One Thousand And One Nights, the opulent universe of Les Milles et Une Nuits evokes the sensual and warm scents of the Orient. An ode to the collection’s locally-sourced Middle Eastern ingredients, the space invites visitors into a dreamlike experience, recreating desert mirages and embodying the Damascus rose, agarwood, and amber notes of these haute couture perfumes.

Inspired by jewel-toned, precious stones, visitors enter a high-contrast, color-infused room. The six Les Terres Précieuses fragrances are displayed on columns visualized as graphic blocks of color. One by one, these columns are spot lit, a multi-sensory experience that hints at an elegant game of chess.

Les Éditions Couture Limited Editions are presented in a bright, atelier-like space, with the designs that have directly inspired these fragrances styled as large replicas of the Armani/Privé fragrance bottles. This room vividly illustrates how closely these scents and designs relate to one another, encapsulating the ultimate refinement of the Giorgio Armani aesthetic.