INTRODUCING SYDNEY SWEENEY, THE NEW FACE OF MY WAY
Meet the new face of the iconic vanilla perfume.
4 January 2023
THE PERFECT MY WAY MUSE
Armani beauty is pleased to welcome actress and producer Sydney Sweeney as the new face of My Way, the elegant vanilla floral fragrance collection.
Sydney Sweeney has rapidly established herself as one of Hollywood’s rising stars. She garnered global recognition for her breakout role as Cassie Howard in the acclaimed HBO high school drama series EUPHORIA, which debuted in 2019 and is now entering its third season. In 2022, Sweeney was honored as a “Phenom” on the TIME100 Next List, Time Magazine’s annual list highlighting those individuals who are shaping the future and defining the next generation of leadership.
I was immediately struck by Sydney’s energy and fresh attitude. She has determination and talent and is one of the most versatile and magnetic young actors of the moment. All this makes her the perfect embodiment of the MY WAY spirit: a free and profound idea of feminity.
THE NEW PARFUM
Sydney Sweeney personifies MY WAY’s contemporary and elegant femininity. This long-lasting feminine vanilla fragrance is defined by its contrast between the bright, solar tuberose note and the majestic blue iris pallida. The new MY WAY PARFUM bottle embodies the floral perfume’s distinction between intensity and radiance, as it is dressed in tones that graduate from inky blue to radiant pink. Demonstrating Giorgio Armani’s commitment to sustainability, MY WAY PARFUM is a sustainable fragrance, thanks to its refillable perfume bottle.
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