Celebrate the launch of Armani beauty’s new MY WAY PARFUM at the exclusive New York Pop Up Experience. My Way Parfum is an intense and sweet facet of My Way’s floral signature, born from the encounter of consciously sourced ingredients from around the world.

At the New York Pop Up Experience, you will be transported into the world of MY WAY. Step into a hot air balloon and dance amongst rose petals for a sensorial and photogenetic journey. Discover the enchanting infinity room, explore the fragrance’s captivating key notes with take-home bouquets of iris, and enjoy other one-of-a-kind experiences. Take a selfie at the pop up using #ArmaniMyWay for a chance to receive your own bottle of My Way parfum.