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THE PHILOSOPHY
OF ARMANI MAKEUP

Simple elegance and natural grace. These are the principles at the foundation of the Giorgio Armani fashion collections.
These same concepts evolve naturally in makeup. Armani makeup does not conceal or transform, it is designed to reveal one’s natural beauty.

DISCOVER A PASSION
FOR PERFECTION

Via advanced technologies and innovative formulations, Armani beauty products – from intensely rich lipsticks to ultra light foundations – have become the products of choice for makeup artists and those who want runway-perfect results every day.

THE ELEGANCE
OF RESTRAINT

Precision and discipline are central to modern elegance. Giorgio Armani’s signature use of clean lines, discreet application of color and sophisticated shapes extends naturally to the makeup philosophy.

Armani beauty is one of the original pioneers of the “no makeup” makeup look, rooted in the idea that beauty products should be natural-looking and uncomplicated. Every Armani beauty product is created with this in mind: simple application, flawless results. Pigments and formulations are built to be blended and layered so that applying makeup is a personalized, instinctive practice.

“I believe that beauty comes first from within.”Giorgio Armani

SKIN IN
THE SPOTLIGHT

When covering and masking are not the goal, it becomes that much easier to reveal luminous skin. Armani beauty skin smoothing primers, weightless foundations, brightening highlighters and perfecting concealers sculpt and lift for natural looking, ultra-healthy complexions.

PRIMED AND READY

Liquid silk primers create a lightweight veil between skin and foundation, ensuring a smooth, flawless application and finish. Armani beauty’s primers are long-wearing yet comfortable, simple to use with makeup artist results.

Master Primers come in a range from mattifying to illuminating to suit any skin preference – whether the desired finish is velvety and matte or subtly radiant.

The secret to
the Armani Glow

Whether applied with finger tips or an Armani brush, Fluid Sheer creates the perfect glow for the perfect moment.

This luminous liquid is blendable and buildable for a fully customizable approach to radiance.

An iconic product in the beauty range, Fluid Sheer is designed to be used as a highlighter, mixed with moisturizer, or even used on eyelids as a glowing base.

THE FOUNDATION
FINDER

Find the perfect foundation and shade for your skin.

Eyes ahead

When creating eye makeup looks for runway shows, International Makeup Artist Linda Cantello knows the power of intense gazes.

Inspired by architecture and the natural shape of the eye, Armani liners, shadows and mascaras work together to create seductive and empowering eye makeup looks.

Shadow palettes span the color spectrum from soft and natural to high-voltage and arresting. Either way, the products are silky smooth to touch and buildable, ensuring a highly personalized finish.

THE PERFECT LIP

The strength of a woman may be revealed through her eyes, but her lips are her signature. Over a decade ago, Armani introduced the original Rouge d’Armani lipstick into the collection, establishing the lip color as an instant modern classic. Now available in balms, sheers, glosses, and intense long wear variations, there is a perfect lipstick for every woman in the Armani brand.

Virtual
try-on

TRY ALL THE MAKEUP ICONS. ANYWHERE. ANYTIME.

Open your camera and try on a large selection of lips, eyes and face icons.

#ARMANIBEAUTY

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