20 YEARS OF BEAUTY

This year, Giorgio Armani celebrates 20 years of beauty. From its very beginning, Armani beauty revolutionised cosmetics by providing cutting-edge formulas, born backstage, and pushing innovation forward.

Believing that the ultimate elegance is to be yourself, the continuous aim is to bring exceptional lightness, hold, comfort and ease. This commitment to excellence sets high standards that not only make people look and feel more beautiful, but also help them to be themselves with confidence.

“I believe that beauty comes first from within. My creations are made not to disguise or hide an individual’s personality, but to reveal it.”Giorgio Armani

Behind the scenes

“At Armani, what you see at the show is what you get at the counter.” Linda Cantello, Giorgio Armani International Makeup Artist

INSPIRING
CONFIDENCE

Products are created to give empowering confidence.

Thanks to the reliability of the formulations’ finish, the wearer can focus on their day, confident in the knowledge that their complexion is beautifully perfected, or that their bold lip stays perfectly put.

Discover more

Born backstage: an award-winning
icon for the lips

LIP MAESTRO was launched in 2012, introducing a new era in lip color. Its formulation came to life backstage, when Giorgio Armani requested a velvet lip that International Make-Up Artist Linda Cantello achieved by mixed pure pigments with a velvet-feeling transparent gel.

In collaboration with the Armani beauty laboratories, this initial intuition evolved into LIP MAESTRO, a revolutionary formulation that boasts a luminous, intensely matte finish with a soft, velvety feel.

EXPLORE THE 20 YEARS OF BEAUTY LOOKS

Discover 6 exclusive looks created by Linda Cantello, Giorgio Armani International Makeup Artist.

Products are created to give empowering confidence.
Wheter it is about creating inner confidence that comes from a flawless complexion, or the confidence of wearing a bold lip and lighting up the face.

A DRESS CODE
FOR FACE

Over the last 20 years, Armani beauty has developed a dress code for the face with breakthrough formulas that cater every need. Rich, yet lightweight textures. Coverage, yet no makeup feel.

An always simple technique, faultless to apply. Dressed in just what it takes to enhance the complexion, Armani beauty offers a wide range of foundations that can be tailored to perfection, to fit every mood.

Invisible make-up,
visible perfection

The NEO NUDE range stands for perfection that looks real, with make-up formulated to enhance natural beauty.

Revealing, rather than transforming, each person’s unique look. Invisible, mistake-proof, sensorial – it boosts natural confidence while embodying the signature Armani glow.

SIMPLICITY, NATURAL HARMONY AND EFFECTIVENESS

From the use of carefully selected materials to the dialogue between the elements of nature and its timelessness, Giorgio Armani’s creations convey values of simplicity, high demand and durability.

The haute skincare collection CREMA NERA is the embodiment of where powerful natural ingredients, exceptional science, proven results and incredible textures come together.

Newsletter

Opt in to receive the Armani beauty newsletter and access ongoing insider news and special offers

You need to be at least [age] to receive our communications. You can unsubscribe at any time through the link in each communication we send. Armani will use your data to send you personalised communications containing offers and news based on information you may have shared with us, including your beauty characteristics, and for analytics. For more information on how we use your personal data, please see our Privacy Policy. Armani [country]is part of [L’oreal entity]