20 YEARS OF BEAUTY
This year, Giorgio Armani celebrates 20 years of beauty. From its very beginning, Armani beauty revolutionised cosmetics by providing cutting-edge formulas, born backstage, and pushing innovation forward.
Believing that the ultimate elegance is to be yourself, the continuous aim is to bring exceptional lightness, hold, comfort and ease. This commitment to excellence sets high standards that not only make people look and feel more beautiful, but also help them to be themselves with confidence.
“I believe that beauty comes first from within. My creations are made not to disguise or hide an individual’s personality, but to reveal it.”Giorgio Armani
Behind the scenes
“At Armani, what you see at the show is what you get at the counter.” Linda Cantello, Giorgio Armani International Makeup Artist
Products are created to give empowering confidence.
Thanks to the reliability of the formulations’ finish, the wearer can focus on their day, confident in the knowledge that their complexion is beautifully perfected, or that their bold lip stays perfectly put.