MY WAY INTENSE
MY WAY INTENSE is an invitation to a journey of self-discovery, meaningful encounters and amplified experiences. An amplified florality on an addictive woody trail, made of consciously sourced ingredients. The scent opens with bright notes of orange blossom from Egypt. A new intense heart of tuberose from India unveils a creamy and velvety facet of the floral signature. At the base of the fragrance, the sandalwood from New Caledonia takes an addictive creamy turn, as it meets a voluptuous Vanilla from Madagascar.
*Using a 50 ml + 150 ml refill instead of 4 x 50 ml
TOP NOTEORANGE BLOSSOM FROM EGYPT
The bright sparkling start of the fragrance. The orange blossom note, extracted from hand-picked bitter orange fruits in Egypt, is now obtained using a modernized version of the artisanal enfleurage extraction process, by infusing the Egyptian orange flowers in bitter orange to unveil a more intense and enduring florality.
HEART NOTETUBEROSE FROM INDIA
The new bright sensual and opulent heart of My Way Intense is now beating faster. A new intense tuberose heart absolute composed of creamy, velvety facets, enhances and amplifies the modern & solar signature tuberose absolute. These two tuberose hearts absolutes are composed of flowers sourced from India, hand-picked in the Indian region of Mysore.
BASE NOTESANDALWOOD FROM NEW CALEDONIA & VANILLA FROM MADAGASCAR
An addictive and sensual woody base trail revealed through the blend of a creamy natural sandalwood with an intense enveloping Vanilla Bourbon Infusion. The vanilla is sourced through a sustainable and responsible program designed to support local communities in Madagascar.
The MY WAY INTENSE bottle is a talisman that encapsulates all the encounters that matter. The blue and gold jewel-like cap, symbolizes a powerful talisman that captures all the experiences. Both the intensity and significance of these moments captured in the cap have infused the MY WAY INTENSE bottle, as its glass is now bathed in translucent blue reflections. The deep blue of the cap, metaphor of the Earth, is accented with a golden ring that lends a luxurious, gilded touch, a symbol of a unique path that is illuminated by every encounter along the way. The bold glass bottle displays MY WAY INTENSE’s new, striking pink juice.
Each format of MY WAY – 30, 50 or 90 ml – is designed to be unscrewed and refilled at home with the same refill bottle. The MY WAY refill is a 150 ml bottle sold in a (cellophane-free!) box.
This innovative system allows any of the spray bottles to be refilled seamlessly, reducing the carbon emissions by -60%* and the use of plastic by -64%*.
DESIGNED TO LAST:
MY WAY, A FRAGRANCE FOR THE FUTURE
- MY WAY offers an innovative refill system, that allows any of the spray bottles to be refilled seamlessly, reducing the carbon emissions by -60%* and the use of plastic by -64%*.
- MY WAY favors the use of natural ingredients, many of which are responsibly and sustainably sourced. The Vanilla from Madagascar is cultivated by local programs that support underprivileged communities based on fair trade principles.
- Giorgio Armani is committed to forest preservation programs in Madagascar, Zimbabwe, Peru & Brazil. More than 25 000 hectares of primary forest were preserved since launch to reduce its environmental footprint and preserve biodiversity.
As a result of the efforts made in terms of eco-conception and biodiversity protection,
MY WAY achieves carbon neutrality.
A PERFUME WITH PURPOSE
Giorgio Armani is committed to a more sustainable future with MY WAY. As a result of My WAY's innovative refill system, responsible and sustainable ingredients sourcing, and biodiversity protection through forest preservation programs, MY WAY achieves carbon neutrality.