Emporio Armani Because It's You

Addictive, playful, magnetic.

Emporio Armani Because It's You is rated 4.7 out of 5 by 1365.
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Because It’s You is happy, delicious and sparkling: simply irresistible like a ripe raspberry in its perfect and most elegant naturalness when combined with neroli notes. What does this tantalizing ... more
Emporio Armani Because It's You
Engravable

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$39.00

Keywords

Addictive, playful, magnetic.

Benefits

Fragrance for her with notes of Vanilla, Raspberry and Rose

Type

Eau de Parfum

Because It’s You is happy, delicious and sparkling: simply irresistible like a ripe raspberry in its perfect and most elegant naturalness when combined with neroli notes.

What does this tantalizing young woman hide in her heart? The fragrance is unabashedly feminine, full, instinctive and passionate. Her charm is immediately apparent, like the addictive and sophisticated rose absolute scent.

The fragrance plays with her powers of seduction as vanilla mixes with musk, revealing a complex and incredibly deep sensuality.

Bold and immediately captivating, her fragrance expresses the urgency of a love that takes every chance to declare itself: BECAUSE IT’S YOU.

Discover the power of two with Stronger With You - For Him. The two fragrances have an alliance that balance & empower each other, as symbol of powerful love.
Apply on pulse point: wrist, inner elbow and neck.
ALCOHOL, PARFUM / FRAGRANCE, AQUA / WATER, BENZYL SALICYLATE, LINALOOL, BENZYL ALCOHOL, ALPHA-ISOMETHYL IONONE, HYDROXYCITRONELLAL, CITRONELLOL, GERANIOL, HEXYL CINNAMAL, LIMONENE, BUMETRIZOLE, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, COUMARIN, TRIS(TETRAMETHYLHYDROXYPIPERIDINOL) CITRATE, CITRAL, METHYL-2-OCTYNOATE, BENZYL BENZOATE, METHYL ANTHRANILATE, CI 60730 / EXT. VIOLET 2, CI 15510 / ORANGE 4, CI 19140 / YELLOW 5, CI 14700 / RED 4.

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Customer reviews
Rated 5 out of 5 by from Nothing else compares Heavenly. I have received more compliments in this Parfum than anything else.
Date published: 2019-09-02
Rated 5 out of 5 by from Best perfume! I love this product and have been wearing it for about a year and a half now. It’s the only perfume I think is subtle enough and smells just the way I like it. Whenever I wear it I get tons of compliments even from friends who aren’t big on perfume. I’m just bummed they’re discontinuing it :(((
Date published: 2019-08-14
Rated 5 out of 5 by from The best I've been using this perfume for more than a year already and I'm so happy that won't change it for any other one.
Date published: 2019-07-25
Rated 4 out of 5 by from Great perfume Refreshing smell but doesn’t seem to last for long on me !
Date published: 2019-07-06
Rated 5 out of 5 by from Smells so good So glad I bought this for my girl. Every time she puts it on it takes me to heaven.
Date published: 2019-07-01
Rated 5 out of 5 by from Perfect bday present from my lovely cuzin I received this perfume as a gift from one of my best cousin and totally fell in love with it!!!! And I get a lot of compliments while wearing ☺️☺️☺️
Date published: 2019-06-05
Rated 4 out of 5 by from Fabulous fragnance, but service is disappointing My review is not that much about the perfume - it is indeed gorgeous! - but about the service we received when purchasing it. First of all, my advise is not to get tempted to that complimentary engraving - it is not at all as delicate and sweet as you may picture it in your thoughts, but rather cheap and rough. In addition, my engraving was made with a technical mistake - it says "null" before the text we asked to engrave, which made me a "marvelous" birthday gift. The customer service sound nice, but it takes too much time to make things right anyway. Second - be ready that the gift box may fall apart the very same day you receive it. All in all, this is not the service I used to associate with Armani. Disappointed.
Date published: 2019-04-23
Rated 5 out of 5 by from Because It’s You Perfect combination! Smells fabulous! Love the scent
Date published: 2019-04-22
Rated 5 out of 5 by from Great featurs I love love love this product. I watch Lydia Elise Millin Gordon’s channel and she’s the one that introduced me to this product.
Date published: 2019-04-13
Rated 5 out of 5 by from Perfect Gift From Future Hubby I love the smell of this perfume as well as its counterpart - Stronger With You. My fiance and I had such a hard time finding the full-sized bottles in any store. All we could find were travel-sized ones. We decided to hunt for them online, and luckily, we went through Armani's website. We had the bottles engraved for free with our date. We are so pleased with how it all came together just in time for us to tie the knot this May.
Date published: 2019-04-07
Rated 5 out of 5 by from Smells Heavenly! This has become my favorite fragrance! Smells fantastic! Long lasting too!
Date published: 2019-03-06
Rated 4 out of 5 by from Long Lasting My son really enjoyed it. He was complimented all day when he wore the free sample of Emporio Armani Stronger With You that I received from SoPost. Everyone seemed to really like the spiced scent. It was very long lasting and did not fade quickly as many other cologne's do. He said that he is definitely going to purchase a bottle because it is not too expensive.
Date published: 2019-02-05
Rated 5 out of 5 by from Long lasting. Not overpowering, it has a very clean and fresh scent.
Date published: 2018-12-23
Rated 5 out of 5 by from Great features I purchase it as a Christmas gift for my son. According to him the compliments have been wonderful
Date published: 2018-12-19
Rated 5 out of 5 by from Perfect! Bought this as a Xmas gift for my wife and she fell in love with me all over again.
Date published: 2018-12-13
Rated 5 out of 5 by from Who's the Boss!? I definitely love because it's you from Armani for those special occasions when you want people to notice! And notice you without smothering them with this scent is a definite plus! I wear this when I'm in take-charge kind of mood! Definitely a thumbs up! Hence the five star rating.
Date published: 2018-12-04
Rated 5 out of 5 by from Fabulous! Love this scent, it makes me feel good! I would love to have a smaller bottle for my purse.
Date published: 2018-11-30
Rated 5 out of 5 by from Beautiful My husband got this for me for my birthday and I absolutely love it. I put on a very sparingly amount and I still smell the soft scent 10 hours later.
Date published: 2018-11-15
Rated 5 out of 5 by from Beautiful scent I got this perfume as a gift from a dear friend and it has long topped my list of loved fragrances. I love it.
Date published: 2018-11-09
Rated 5 out of 5 by from Emporio Armani Her charm is immediately apparent, like the addictive and sophisticated rose absolute. She plays with her powers of seduction as vanilla mixes with musks, revealing a complex and incredibly deep sensuality. Is the perfume smell delicious, great buy..
Date published: 2018-10-26
Rated 3 out of 5 by from Because It’s You I was kind of disappointed because I thought the scent would be a compliment to the male cologne, but to me, it wasn’t. It still smelled ok, but not what I expected.
Date published: 2018-10-25
Rated 5 out of 5 by from Beauty in a bottle I just got this perfume as a gift from my boyfriend, 1st he said chose the perfume because of its name and sweet scent based on our relationship.... i love this perfume.... I wore it last night and went to bed.... I still have beautiful sweet berry scent.... thank you
Date published: 2018-10-18
Rated 5 out of 5 by from Great features So glad I was able to locate the fragrance I had just begun to use and is no longer sold at my closest Bell stores.
Date published: 2018-10-09
Rated 5 out of 5 by from Because it's YOU Really enjoyed the fragrance YOU, wonderful smell!
Date published: 2018-10-09
Rated 5 out of 5 by from Lovely fragrance! I've been looking for a signature fragrance for a long time. This is it! It lasts a long time. My Husband loves it also.
Date published: 2018-09-28
Rated 5 out of 5 by from Lovely sweet scent! I love wearing beautiful scents day and night and this new Emporio Armani ‘Because It’s You’ has become my new favourite addiction! The scent is lovely not too strong or too light and it stays for very long time! It is not too fruity, flowery or musky and the sweet raspberry hits the nerves beautifully. I have already got compliments from others which makes it more worthwhile to wear!
Date published: 2018-09-19
Rated 5 out of 5 by from Divine I am very particular about scents as I don’t use them on a day to day basis. My mother treated me to any perfume that I liked .. this was the first I tried and fell in love with it. I now use it more days than not and will be buying my next bottle soon.. just love it!!! Along with euphoria and deep euphoria I just can find better than Armani x
Date published: 2018-08-22
Rated 5 out of 5 by from Gorgeous I love this scent. I'm terribly picky about scents, and this one caught my attention immediately. Not too fruity, not too musky, not too floral. Perfect for day and nightime wear. I expected something very natural and understated, but still captivating, from the name and description of the fragrance, and it did not disappoint.
Date published: 2018-08-01
Rated 4 out of 5 by from Smells amazing I love this so much so many people have asked about it but I'm so sad because it's evaporating fast from the bottle ☹️
Date published: 2018-07-27
Rated 5 out of 5 by from Delicious So happy with my purchase. I don't normally buy a fragrance without testing it first, but decided to take a chance. Smells amazing and expensive. Love it!!
Date published: 2018-07-12
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Q&A

Why are there no longer sizes of 50ml and 150ml("Because it's you"? Is it being discontinued? Thanks

Asked by: Msfr
Hi there! Our Emporio Armani Because It's You is not discontinued, we currently offer a 30ml size. We hope you can continue to use this fragrance with great satisfaction!
Answered by: Giorgio Armani
Date published: 2020-03-20

Is this product being discontinued? I’m so bummed if it is! I just fell in love with this perfume!

Asked by: haleybeth
Hello! We appreciate this positive feedback on our emporio armani because it's you. It is currently only available in store for purchase. We do apologize for any inconvenience this may have caused. Click "Find a store" to find a location near you that carries this delicious and sparkling fragrance. We hope you find this information to be helpful!
Answered by: Giorgio Armani
Date published: 2020-03-20

Is this product being discontinued? If so, why?

Asked by: jcfrox13
Hi Joi! Thank you for your interest in the Emporio Armani Because It's You. This product is still currently available on our website and in stores. Giorgio Armani Beauty sells products exclusively through our website, select department stores and at our Giorgio Armani Boutiques. To locate the nearest Giorgio Armani Beauty counter, please try our Store Locator on the home page of our website at www.giorgioarmanibeauty-usa.com. Since some store locations only carry Giorgio Armani Fragrance, we recommend calling the store before your visit if you are also interested in cosmetics and skincare. We hope this information helped!
Answered by: Giorgio Armani
Date published: 2019-08-28

Is this a limited addition fragrance? And is there a way to get a sample. I was a Hugh “Sensi” girl and have never found anything I like as much. 

Asked by: Tracy h
Hi Tracy! We appreciate your interest in the Emporio Armani Because It's You. This product does not state that it is a limited edition. Also, we do not have samples to send without placing an online order. However, you may wish to set up an account with us. The benefits of creating an account are: Complimentary Standard Shipping with any $75 purchase + 2 Samples of Your Choice, and more. To become a member, create your account using your favorite social media account, fill out the form then select Create An Account. We hope this information helped. We hope this information helped.
Answered by: Giorgio Armani
Date published: 2019-06-28
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