CREMA NERA
THE PHOENIX PLANT
“What if you could give a new life to your skin?”
At the origin of Crema Nera’s reviving power,
a unique and ultra-sensorial formula enriched with one active ingredient: Reviscentalis™,
extracted from one of the most rare & extraordinary plants in the world:
THE PHOENIX PLANT.
ORIGINS
The phoenix plant, also called Myrothamnus flabellifolia, was discovered in 1859
in southern African regions. This plant grows in the well-drained soil of rocky slopes that are entirely exposed to the harshest elements.
The plant can resist even the most extreme environmental conditions.
in southern African regions. This plant grows in the well-drained soil of rocky slopes that are entirely exposed to the harshest elements.
The plant can resist even the most extreme environmental conditions.
ABILITIES
While most plants typically die upon losing 15-20% of their water content,
a resurrection plant may withstand 95% hydration deprivation and return to life.
To withstand temperature differences from sub-zero to +55°C, its leaves dry out
and fold up against the stems, like wings.
a resurrection plant may withstand 95% hydration deprivation and return to life.
To withstand temperature differences from sub-zero to +55°C, its leaves dry out
and fold up against the stems, like wings.
Harvest
It is during the dry season, when the plant reaches its most dehydrated state,
that its full regeneration potential is expressed.
The plant is handpicked once a year to preserve its utmost biological potential.
CREMA NERA SUPREME REVIVING CREAM
Giorgio Armani offers luxury skincare created through
the powerful combination of nature and revolutionary technology
to impart instant results that last.
INTO THE WORLD OF CREMA NERA
GIORGIO ARMANI has captured the power of this unique resurrection plant
within Crema Nera, which promotes skin anti-oxidant protection, detoxification and regeneration.
The skin is firmed, brightened, smoothed and nourished.
