THIS BLUE FRIDAY,
MAKE IT COUNT.
MAKE IT BLUE.
This year, Armani beauty transforms Black Friday into Blue Friday. By purchasing an Armani beauty product, you will
give back to the community while enjoying exclusive offers. Acqua for Life empowers communities by developing access to drinking water.
THIS BLUE FRIDAY, MAKE A DIFFERENCE
Acqua for life initiative was born from a philosophy as simple as it is fundamental: that water is one of the most important elements to life, as it creates life and empowers lives.
For the second year, Blue Friday supports Acqua for Life's aim to deliver universal access to drinking water in scarce regions.