THE ARMANI MAKEUP
PHILOSOPHY
This year, Giorgio Armani celebrates 20 years of beauty.
From its very beginning, Armani beauty revolutionised cosmetics by providing cutting-edge formulas, born backstage, and pushing innovation forward.
Believing that the ultimate elegance is to be yourself, the continuous aim is to bring exceptional lightness, hold, comfort and ease.
This commitment to excellence sets high standards that not only make people look and feel more beautiful, but also help them to be themselves with confidence.