Vivid – Translucent – 8h hydration
Pop & vivid colors become extremely wearable > Pure color lacquers fused in a translucent bright base
Sheer coverage is combined with weightless feel
Hydration is locked into the lips for 8 hours > Color-filTM technologySatin sheer finish
Drawing inspiration from the iconic event, this new collection pays tribute to the capital of Italian fashion, the city of Milan, where the Armani woman shines with natural, luminous make-up. Confident and elegant, she stands high above the crowd.
She delicately defines and sheaths her lips in nude lip tones ‘made in Milan’: champagne, powder pink, nuances of violet and purple. A variety of sheer lipstick shades for a naturally embellished look.
The FRONT ROW collection features vinyl finishes with ECSTASY LACQUER, transparent gloss-effect lipsticks that wear like lip balm with ROUGE D’ARMANI SHEER and velvety matte textures with LIP MAESTRO.
ROUGE D’ARMANI SHEER LIPSTICK features six new shades that echo those of ECSTASY LACQUER, bringing the FRONT ROW collection full circle. The unique potency of ROUGE ARMANI SHEER pairs the vivacity of lipstick with the translucent effect of gloss and the wearability of lip balm. Its revolutionary “moisture polymer” component enhances each color’s sheen while keeping lips hydrated for over eight hours.
For a natural & fresh look apply Rouge d’Armani Sheers lipstick directly from the stick & roll lips together to spread.
Perfect for non-lipstick users as a substitute for conventional lip balm.
Eye & Brow Maestro can be applied to fill in the eyebrows, completing the make up look.