Rouge D'Armani Sheer: Front Row Collection

Limited Edition Rouge D'Armani Sheer inspired by the front row of Milan fashion

Drawing inspiration from the iconic event, this new collection pays tribute... more
Discover the color ranges



Add a personalized message or monogram to your makeup. Limited time only.


In Stock 3-5 Business Days


Vivid – Translucent – 8h hydration


Pop & vivid colors become extremely wearable > Pure color lacquers fused in a translucent bright base
Sheer coverage is combined with weightless feel
Hydration is locked into the lips for 8 hours > Color-filTM technologySatin sheer finish



Drawing inspiration from the iconic event, this new collection pays tribute to the capital of Italian fashion, the city of Milan, where the Armani woman shines with natural, luminous make-up. Confident and elegant, she stands high above the crowd. She delicately defines and sheaths her lips in nude lip tones ‘made in Milan’: champagne, powder pink, nuances of violet and purple. A variety of sheer lipstick shades for a naturally embellished look. The FRONT ROW collection features vinyl finishes with ECSTASY LACQUER, transparent gloss-effect lipsticks that wear like lip balm with ROUGE D’ARMANI SHEER and velvety matte textures with LIP MAESTRO.

ROUGE D’ARMANI SHEER LIPSTICK features six new shades that echo those of ECSTASY LACQUER, bringing the FRONT ROW collection full circle. The unique potency of ROUGE ARMANI SHEER pairs the vivacity of lipstick with the translucent effect of gloss and the wearability of lip balm. Its revolutionary “moisture polymer” component enhances each color’s sheen while keeping lips hydrated for over eight hours.

Rouge D'Armani Sheer in Shade 513 Spotlight was recognized in O, The Oprah Magazine’s 2017 Spring Beauty O-Wards, appearing in the May issue.
For a natural & fresh look apply Rouge d’Armani Sheers lipstick directly from the stick & roll lips together to spread.
Perfect for non-lipstick users as a substitute for conventional lip balm.
Eye & Brow Maestro can be applied to fill in the eyebrows, completing the make up look.

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Customer reviews
Rouge D'Armani Sheer: Front Row Collection is rated 5.0 out of 5 by 2.
Rated 5 out of 5 by from Fantastic I've always liked the Rouge D'Armani Sheer formula- smooth application, moisturizing, non-drying, and great color range- and the Front Row collection continues the perfection. Beautiful colors- I purchased 510, 511, 512, and 205, and I love them all. Please, make these colors part of the permanent line!
Date published: 2017-05-08
Rated 5 out of 5 by from great texture very soft and velvety. the color looks a little bit lighter on my lips when i expected, but i still love it!
Date published: 2017-04-02
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