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Far-Eastern refinement meets italian naturalness

A taste for soft, opalescent colours and the use of the finest, ethereal fabrics are some of the defining characteristics of Giorgio Armani, who has always used his expertise and attention to detail to achieve pure elegance without artifice.

Delicate and essential, Giorgio Armani's style is inspired by the East, its atmosphere and refined culture. Intensely Italian, his fashion is powerfully enriched by echoes and hints of distant worlds. Take Japanese aesthetics and painting, for example, to which the designer has paid tribute in his whole universe, from interior design to his beauty line.

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Far-Eastern refinement meets italian naturalness

“I have always wanted to own the original print of The Great Wave by Katsushika Hokusai. It represents my two passions, Japanese prints, which have often been the inspiration for my collections, and the sea.”

- Giorgio armani -

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Far-Eastern refinement meets Italian naturalness

The elegance of Asian rituals is also reflected in the Crema Nera Extreme beauty routine: applied in a strictly prescribed sequence, each product has a specific role to achieve the perfect, glowing complexion. From skin care to make-up and fragrances, Giorgio Armani chooses a few select ingredients, and skilfully sublimates them into quintessential beauty products.From skin care to make-up and fragrances, Giorgio Armani chooses a few select ingredients, and skilfully sublimates them into quintessential beauty products.

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